Following an expose that revealed lax animal welfare standards, Animal Planet's program "Call of the Wildman" has been cancelled in Canada, just before a new season was set to air, According to Mother Jones, who first broke the story, the network says that the show was cancelled due to a lack of popularity. A statement from Jodi Cook, a spokeswoman for Bell Media, the parent company of Animal Planet Canada, reads:
Call of the Wildman has not been resonating with Canadian audiences and the decision was made not to move forward with Season 3 this month as previously announced. We will be replacing that title with content that is more in line with other programming that's performing well with our Canadian viewers. There are no plans to return Call of the Wildman to our schedule at this time.
In the US, "Call of the Wildman" helped Animal Planet achieve its best ratings year ever in 2013, delivering or surpassing one million total viewers during the year, though Canadian numbers are not available. It's not clear whether the expose that discovered negligence and cruel animal welfare practices had any effect of Animal Planet Canada's decision, but Mother Jones says: