Trying to cuddle
Yes, some rabbits are miracle bunnies who just love being cuddled from day one, but the average rabbit is much more aloof. It can take months before a new rabbit warms up to his owner.
Rabbits are prey animals and very independent, and even after a rabbit settles in, he may never enjoy being cuddled like a puppy would.
That doesn't mean he doesn't like you. Some rabbits will deign to sit quietly on their owner's lap - more often they'll prefer running up to their owners for some gentle pets and then running off when they're done. Others will show their affection simply by being in the same room as you.
Having a rabbit means being OK with a "look but don't touch" pet, and accepting whatever personality your rabbit turns out to have and loving him for it.