In fact, her organization says this may be the biggest impact of the "Blackfish Effect" yet.
"SeaWorld is not known for publicly admitting that anything about it was historically in need of evolution. They usually don't talk about any changes that they implement because, in their mindset, any changes they implement implies that what they were doing before was wrong," Rose told The Dodo. "For them to publicly announce on their website that not only are they changing their position on these beluga whales, but also that it is in fact a change - an evolution - in their position, is a new precedent for them."
Rose believes the move is less about SeaWorld leadership having a change of heart and more a business strategy to avoid further backlash, which has been mounting in recent years.
"They're not actually saying that capturing these animals from the wild is wrong, they're just saying they're not going to do it anymore," said Rose. "They're hoping people will read into it like they're doing the right thing. It's a bit of a stretch for them to argue that they are against it morally, since they signed onto the importation plan just a few years ago."