After the initial shock my husband and son had at her appearance, and a vet visit resulting in a clean bill of health, I decided to make her life matter because she was a backyard bred dog who was put up for sale on Craigslist for $50 and the people who bought her had her only two weeks before they realized she was very different. I can't imagine what would have happened had they decided to breed her.
We started with social media. Then we decided to bring her to the 2011 World's Ugliest Dog Contest in Petaluma, California. While we got a lot of flack for that, our decision was based on education. We thought we could show people that she was not bred for her appearance like so many dogs who end up in that contest are. We wanted to bring a pit bull into the contest. We wanted people to learn about acceptance, tolerance and diversity. We lost. Still, she had a great fan base on social media and we enjoyed taking her to events and helping rescues raise money by raffling off Cuda t-shirts and such.