Along the way, though, SeaWorld has yet to be able to point to any inaccuracies in the film. As "Blackfish" director Gabriela Cowperthwaite maintained to the Wall Street Journal: "It's an air-tight document and anybody can look up the information in the film at any time and find out on their own."
And there have been other, smaller stumbles, like the apparent rigging of a web poll for the Orlando Business Journal. And the unfortunate promotion of a SeaWorld Trainer Barbie as holiday stocking-stuffer fare. That was a particularly tin-eared move, considering the tragic 2010 death of blonde, pony-tailed trainer Dawn Brancheau is the central event of "Blackfish."
Then, after CNN began airing broadcasts of "Blackfish" with record ratings in October -- they estimate nearly 20 million have now watched the documentary -- it has been met by an almost daily surge of protests:
When Trace Adkins announced Friday that he wouldn't play SeaWorld's annual "Bands, Brews & BBQ" concert series, it made him the ninth artist to do so, following others like Willie Nelson, Martina McBride, Barenaked Ladies, Cheap Trick, Heart and Trisha Yearwood. Only two musicians remaining on the docket for the concert series -- American Idol contestant Scott McCreery and country singer Justin Moore -- and both of have petitions targeted at them, here and here.
Protests of its float at both the Macy's Thanksgiving Day Parade, and again during the Rose Parade, which turned 12-year-old Rose McCoy into a media sensation and an activist (you can read her own piece for The Dodo here).
A major social media campaign of celebrities arrayed for "Blackfish," and against SeaWorld, from Aaron Paul to Paris Hilton.
Other companies, like, Southwest Airlines are being targeted by activists simply for partnering with SeaWorld.
Even a California elementary school canceled its trip to SeaWorld, over the depiction of its treatment of orcas.