David Beckham and Prince William have teamed up again for wildlife, and this time they're using social media to save elephants and rhinos. At a meeting for the United for Wildlife group, a coalition of global conservation groups, the duo joined a slew of athletes (just in time for the World Cup) to unveil their sports-themed campaign.
Tennis player Andy Murray, race car driver Lewis Hamilton, cricketer Rahul Dravid, rugby world cup winner Francois Pienaar and basketball superstar Yao Ming joined the campaign. They are urging people to use the tag #WhoseSideAreYouOn to encourage people to stigmatize the buying of ivory and rhino horn, reducing the demand for wildlife products.
"We knew we needed to do more to bring the illegal wildlife trade into the open," said Prince William. "It thrives because it is hidden, often invisible, making it easy for criminals to expand their violent greed. We wanted to find a way to show the world what was happening."
Here are some of the best tweets from the hashtag so far:
Help fight illegal poaching; David Beckham & Prince William ask #WhoseSideAreYouOn We're on theirs, are you? http://t.co/jNmcrMXq0j
— Land Rover (@LandRover)
Inbox: The Duke fo Cambridge and David Beckham launch #WhoseSideAreYouOn to raise awareness of wildlife crime.
— Zeke Miller (@ZekeJMiller)
Help raise awareness of @united4wildlife #WhoseSideAreYouOn read more: http://t.co/Vbc68UzkAV http://t.co/V44a5dQe8L
— CARLOS ARRECHEA (@CarlosArrechea)
Why Elephants? Because to see the threat they face and to do nothing is impossible #WhoseSideAreYouOn @biglifeafrica http://t.co/p3GpHYoiHo
— Elephant Gin (@ElephantGin)
Way to go, gents! Prince William & David Beckham team up to protect #wildlife http://t.co/CUTQw0IwrZ (via @TODAYshow) #WhoseSideAreYouOn
— Maria Culp (@mculpPR)
This isn't just our world, we're sharing it: http://t.co/2eo9Ylk1sU Big launch today @united4wildlife. #WhoseSideAreYouOn
— Amy Jo Martin (@AmyJoMartin)
“@MarleyDucati: #WhoseSideAreYouOn Cheers to all you guys who raise consciousness @RHINOSINAFRICA @rhinorevolution @joepietersen”